Allure announced its 2013 Best of Beauty Award winners, at an event hosted by the magazine’s editor-in-chief Linda Wells, along with vice president and publisher Agnes B. Chapski. The event was held on September 9th at Lincoln Center in New York City.

At the event, Allure reported that the market for beauty and personal care in the U.S. will expand to an estimated $72.6 billion by 2016.

The magazone’s editorial team reviewed and tested thousands of new launches – and consulted with experts – to choose the most effective and innovative products. The winning products have the opportunity to display Allure’s highly recognizable ‘Best of Beauty’ seal, shown, on their packaging.

This year’s winners include:

THE BIG BREAKTHROUGHS: Allure chose fourteen of the most game-changing innovative products of the year – including Color Wow Root Cover Up, the Sephora + Pantone IQ Color IQ system, and the T3 Featherweight Luxe 2i hair-dryer.

EYES: L’Oreal Paris Voluminous Lashes Waterproof Mascara, which testing revealed can withstand the sweatiest Spin class but also gently washes away.

HAIR: Pantene AgeDefy Advanced Thickening Treatment, which makes skimpy strands thicker with a daily spritz.

CHEAP THRILLS: The products that cost $10 or less that deliver and stood out from the rest in testing included CoverGirl Clean Whipped Creme Foundation, which demonstrated remarkable endurance in keeping complexions looking flawless despite being extremely airy and blendable.

SKIN: Elure’s Advanced Lightening Lotion, which diminishes discoloration in four weeks with a natural enzyme.

The full results of Allure’s Best of Beauty Awards can be found at allure.com/go/best-of-beauty and in the October issue, hitting newsstands September 17.

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